VPI Pet Insurance Review

In 2015, VPI Pet Insurance was rebranded as Nationwide Pet Insurance.

VPI Company Snapshot

  • VPI had below average reviews across several sites. But since it was brought into the Nationwide brand, customer sentiment has improved dramatically.
  • Low ratings tend to be focused on frustration with payouts–VPI’s coverage has so many options that it’s important to review your coverage very carefully before purchasing a policy.

How does VPI stack up against other pet insurance providers?

Veterinary Pet Insurance (VPI) Coverage Plans

Plans for pet insurance through VPI offer flexible coverage and as much as 90% reimbursement on vet bills.

Because the company is part of Nationwide Insurance, VPI is positioned to offer competitive rates with these three plans.

Nationwide’s Whole Pet with Wellness

  • Starts at $64 per month
  • Exams and treatments
  • Lab tests and X-rays
  • Prescription coverage
  • Accident coverage
  • Surgical and hospitalization
  • Hereditary conditions, no waiting period
  • Chronic conditions
  • 90% reimbursement on vet bills
  • No maximum benefit

Nationwide’s Major Medical

  • Starts at $34 per month
  • Exams and treatments
  • Lab tests and X-rays
  • Prescription coverage
  • Accident coverage
  • Surgical and hospitalization
  • Some hereditary conditions, waiting period
  • Reimbursements per schedule

Nationwide’s Pet Wellness

  • Starts at $17 per month
  • Wellness exams
  • Vaccinations and tests
  • Flea and heartworm prevention
  • Reimbursements per schedule

VPI earned an average rating of 2 stars out of 389 reviews on Yelp

Additional VPI/Nationwide Plans

VPI once covered pet health care basics with these additional budget-friendly plans.

However, these older plans have been phased out and replaced by the plans above.

VPI Medical

  • Starts at $20 per month
  • Flexible deductible
  • Illness and emergencies
  • Some chronic conditions

VPI Injury

  • Starts at $10 per month
  • Accident coverage only

VPI Feline Select

  • Starts at $20 per month
  • 15 common cat conditions
  • Some chronic conditions

Our VPI Pet Insurance Review

VPI pet insurance logoCustomer complaints note that the company’s benefit schedule is confusing and makes it difficult to calculate reimbursements.

As the nations’ oldest pet health insurance company, VPI offers some of the industry’s broadest coverage.

Established in 1982, the company covered Lassie, TV’s original pet celebrity.

In 2014, VPI and Nationwide Insurance joined together to provide coverage for pet owners across the country.

The VPI Whole Pet plan offers an unlimited annual maximum payout and includes comprehensive and continual coverage for chronic disease.

Hereditary, congenital and breed-specific conditions are also covered.

VPI Major Medical coverage for chronic disease is continuous and based on the company’s benefit schedule and allowances.

The plan doesn’t cover congenital conditions and limits coverage for hereditary conditions.

Payout structures between these two top-tier VPI plans are different.

Whole Pet has an unlimited annual maximum payout structure.

The Major Medical plan limits payments to benefit allowances specific to medical conditions.

VPI online customer support offers enrollment for new pets, account management, and policy renewal.

Forms available for download include claim forms, benefit schedules, review requests and policy transfers.

VPI Pet Insurance Q & A

What kind of reimbursements does VPI offer?

The Whole Pet plan reimburses 90% of vet costs.

The remaining plans base reimbursement on specific benefit schedules with limits and caps on payout amounts.

Is there a surcharge for emergencies?

Customers who need emergency pet care don’t pay a surcharge for emergency clinic services.

There is no surcharge for examination by a specialist, and no referral is required to make the appointment.

How soon is a policy effective?

Whole Pet and Major Medical require a 14-day waiting period after application approval and payment receipt.

Pet Wellness goes into effect 24 hours after policy issue and payment receipt.

How are claims handled?

The customer pays for treatment and then sends in a claim form along with invoices documenting payment.

VPI processes the claim and mails reimbursement to the customer.

Can a pet be dropped because of age?

As long as a pet is enrolled before age 10, it enjoys lifetime coverage.

The policy stays in force unless the customer decides to cancel. This can be done through the customer’s online account or in writing.

How does VPI cover birds and exotic pets?

The company’s Bird and Exotic Pet Insurance covers illness, accidents, exams and more.

Most pet bird species are covered, and the exotic pet list includes hamsters, rats, lizards, turtles and ferrets.


  1. Reply
    Cheska J 11/04/2016 at 1:35 pm

    I just recently got involved with taking care of pets since as I grew up, my mother didn’t want us to keep any pets at home. Now that I’m living on my own, I got a Chihuahua, and whew, I needed to learn the basics of taking care of pets and all that. And just found out that Doggies have insurances too! Trying to find which plan is best for my little doggie. Thanks for this informative post. $17 is not much considering it’s your pet’s life also at stake.

    • Reply
      Harold Willis Lowery 02/23/2017 at 2:08 am

      I had the same problem faxed the forms three weeks later they needed to know if only seen the vet during the waiting period fax that the very next day to prove that Odie did not see the vet doing waiting period So all they have to do is look at it put it with the paperwork and pay me but nope they sent me another letter and told me it could be another 30 days before they make a decision which I think is bullshit thinking about filing complaint with the attorney general and the Better Business Bureau

      • Reply
        Pet Insurance U 02/23/2017 at 5:42 am

        Sorry to hear about your experience, Harold. We hope you’re able to find a pet insurance plan that covers your pet. Feel free to reach out if you have any questions. Also, you can compare pet insurances on our site to see which is best for your family. All the best!
        The Pet Insurance U Team

  2. Reply
    francis woods 11/14/2016 at 1:00 am

    We used to use VPI, but switched to Petplan and really like them. VPI offered very low rates and good coverage, but we could never contact them about claims without a hassle. Aside from their customer service, VPI was a very good pet insurance company that saved us a lot of money.

  3. Reply
    bonniefletcher 02/02/2017 at 3:36 am

    I have been with Nationwide/VPI for several years. My older dog, Largent is a nine year old male neutered Sharpei. He was diagnosed with a mast cell tumor on his back right hock in March of 2016. He has been on chemo for several months. The total cost through Jan.2017 is $6369.41 for his regular vet and his cancer vet, Dr. Herrara at Blue Pearl Vets in Seattle, WA. Nationwide has paid $5340.05 leaving us with out of pocket costs of $1029.36.This is for 10 months of treatment. I do not consider that exorbitant and am so pleased with this insurance. I do have a cancer rider and the monthly payment has ranged from $50 to $57 as he has gotten older. He has been covered since he was three months old when I adopted him so I’ve paid over $10,000 in premiums but he also had a torn ACL and other trips to the regular vet. I considered a couple years ago switching to another company but found that their premiums were much higher than VPI/Nationwide and decided to remain with them. Am so happy I did as they have paid 85% of the costs associated with this cancer and kept him alive through ten months of treatment.

    • Reply
      Pet Insurance U 02/03/2017 at 7:02 am

      Bonnie, thank you for your feedback on Nationwide pet insurance. For a company with a spotty reputation, it seems they’ve taken good care of you and Largent. We’re so glad to hear that! It’s very helpful for real customers like you to provide Nationwide insurance reviews, so that other pet parents can make informed decisions when comparing pet insurance. Thanks again for sharing your experience. We hope Largent graduates past chemo treatment and on to live a happy pup life.
      All the best,
      Pet Insurance U

  4. Reply
    Travise 05/06/2017 at 8:51 am

    Great post. your post has lots of information about VPI pet insurance. Really pets are our family member. so we should have insurance. Do you have a update to your VPI pet insurance reviews?

    • Reply
      Pet Insurance U 06/14/2017 at 3:29 am

      Hi Travise, we absolutely agree with you. Our pets are certainly part of the family! VPI Pet Insurance became Nationwide Pet Insurance, so VPI technically no longer exists. Therefore, we don’t have an update to our VPI pet insurance reviews. You can read more about Nationwide or other companies on our reviews page or in our pet insurance comparison chart. Please let us know if you have any more questions. Best health to your pet!

  5. Reply
    Jennifer Serrano 10/24/2017 at 2:03 am

    I have had VPI pet insurance for my dog King since he was a puppy. He is now nearly 9 years old. I consider myself very fortunate that he has never had any major health issues, but the peace of mind that I have knowing that he would be covered if he did is worth so much more. We have the major medical (formerly VPI standard) with the pet wellness (formerly Well Care rider). Our total monthly payment was only $34/month when he was a puppy and has only gone up by about a dollar each year. I have never had any issues submitting claims, or receiving payment, especially since they made it possible to email claims. It does seem like the claims take a little bit longer to process ever since Nationwide took over (4weeks vs. less than 2weeks previously), but we are otherwise very pleased with our experience with this company. I recommend it to everyone I know with pets. I was very surprised to find this page saying VPI had negative reviews when I was google searching for the website to give to my sister, so I just had to come here and say this!

  6. Reply
    Dixie Cockrell 12/02/2017 at 3:16 am

    Hmmm. I had VPI Pet Insurance for my cat, Teeno who died at the age of 16 three years ago. I was well-pleased with them and have recommended them to everyone I know, so I’m really very surprised to read these complaints. I’ve just adopted a 3-month-old kitten, so I looked here to see what I can get for my new very busy kitten and unless VPI has gone downhill in the last 3 years, I will enroll my new pet with VPI.

  7. Reply
    michele mcclelland 02/11/2019 at 5:41 pm

    I’ve had my two dogs insured for the past couple of years with you under the 90% plan. I had a previous dog insured under vpi for many years.
    A few weeks ago I got a letter feeling me my cc paymentvdid not go through and to call to update, which I immediately did.
    My cc was automatically billed monthly for both dogs at abou $160/month. Well, I got a shock when I inquired about two claims I had sent in a few months ago. I was informed that one dog was fine but the other dogs policy had lapsed back in June!!
    I had no idea!! I was never sent anything.
    I was told by the rep that I could bring the one policy current by paying almost $500. She went on to tell me that she did see in the notes that I called back in June to update payment information, but the rep only updated for one dog!!!
    I got a supervisor on the phone who told me the same….pay and it will be fine. But, he wasn’t covered I respond. And if something had happened to him would this be an option? Make current and nationwide will cover the claim. I think not. I ended up cancelingy other dogs policy that day.
    Needless to say, I am VERY UNHAPPY about how I was treated at the expense of one of your employee’s faults.
    I truly believed in your company, but not anymore. I’ve paid a lot of money over the past years to insure my dogs and have not had many claims. I really had every intention of insuring my dogs till the end. I will not refer your company to any of my many friends who inquire as to who I use for pet insurance. I used to give you glowing reviews.
    I guess nationwide is not really on my side.

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